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Betsy D Gelb
AD Scientific Index 2024
Business & Management / Marketing
University of Houston - Houston / United States
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Betsy D Gelb's MOST POPULAR ARTICLES
1-)
Business advertising appeals as a mirror of cultural dimensions: A study of eleven countriesND Albers-Miller, BD GelbJournal of advertising 25 (4), 57-70, 19966541996
2-)
Matching advertising appeals to culture: The influence of products\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' use conditionsY Zhang, BD GelbJournal of advertising 25 (3), 29-46, 19965841996
3-)
Post-purchase consumer processes and the complaining consumerMC Gilly, BD GelbJournal of consumer research 9 (3), 323-328, 19825791982
4-)
Adapting to\'word of mouse\'BD Gelb, S SundaramBusiness Horizons 45 (4), 21-21, 20024112002
5-)
Word-of-mouth communication: Causes and consequences.B Gelb, M JohnsonJournal of health care marketing 15 (3), 19952691995
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