Bettina Beurer-Züllig

Bettina Beurer-Züllig

Zurcher Hochschule für Angewandte Wissenschaften - Zurich / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 5530736
Zurich University of Applied Sciences
person_outline Bettina Beurer-Züllig's MOST POPULAR ARTICLES
1-) A descriptive inquiry into the corporate communication profession in EuropeB Beurer-Zuellig, C Fieseler, M MeckelPublic Relations Review 35 (3), 270-279, 2009592009
2-) Typologies of communicators in EuropeB Beurer‐Züllig, C Fieseler, M MeckelCorporate Communications: An International Journal 14 (2), 158-175, 2009512009
3-) Smartphones enabling mobile collaborationB Beurer-Zuellig, M MeckelProceedings of the 41st Annual Hawaii International Conference on System …, 2008402008
4-) Let me entertain you: the influence of augmented reality on purchasing intention in e-commerceB Beurer-Züllig, A Rozumowski, M Klaas55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3 …, 2022152022
5-) Deal or No Deal?-Asessing the Daily Deal ShopperB Beurer-Zuellig, R Seiler102017