Bettina Maisch

Bettina Maisch

Hochschule München - Munich / Germany
Business & Management / Entrepreneurship
AD Scientific Index ID: 4578336
Munich University of Applied Sciences
person_outline Bettina Maisch's MOST POPULAR ARTICLES
1-) Digitalization needs a cultural change–examples of applying Agility and Open Innovation to drive the digital transformation Procedia Cirp 84, 112-117, 2019
2-) Designing the future: Strategy, design, and the 4th industrial revolution—An introduction to the special issue California Management Review 62 (2), 5-11, 2020
3-) Industrial design thinking at Siemens corporate technology, China Design thinking for innovation: Research and practice, 165-181, 2016
4-) Advanced agile approaches to improve engineering activities Procedia Manufacturing 25, 202-212, 2018
5-) Innovationskommunikation 2.0—Das Beispiel Apple iPhone Marketing Review St. Gallen 26, 42-46, 2009