Bettina Nyffenegger

Bettina Nyffenegger

Universität Bern - Bern / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1093173
Université de Berne
person_outline Bettina Nyffenegger's MOST POPULAR ARTICLES
1-) Emotional brand attachment and brand personality: The relative importance of the actual and the ideal selfL Malär, H Krohmer, WD Hoyer, B NyffeneggerJournal of marketing 75 (4), 35-52, 201116752011
2-) When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotageA Kähr, B Nyffenegger, H Krohmer, WD HoyerJournal of marketing 80 (3), 25-41, 20162342016
3-) Service brand relationship quality: hot or cold?B Nyffenegger, H Krohmer, WD Hoyer, L MalaerJournal of Service Research 18 (1), 90-106, 20151822015
4-) Implementing an intended brand personality: a dyadic perspectiveL Malär, B Nyffenegger, H Krohmer, WD HoyerJournal of the Academy of Marketing Science 40, 728-744, 20121892012
5-) The fit between brand personality and consumer’s self: the importance of self-congruence for brand performanceH Krohmer, L Malär, B NyffeneggerMarketing Theory and Applications, 172, 2007182007