Bettina West

Bettina West

Toronto Metropolitan University - Toronto / Canada
Business & Management / Marketing
AD Scientific Index ID: 664750
Ryerson University
person_outline Bettina West's MOST POPULAR ARTICLES
1-) Why users participate in online social networksMK Foster, A Francescucci, BC WestInternational Journal of e-Business Management 4 (1), 3-19, 20101762010
2-) Beyond the tweet: Using Twitter to enhance engagement, learning, and success among first-year studentsB West, H Moore, B BarryJournal of Marketing Education 37 (3), 160-170, 2015942015
3-) Exploring social media user segmentation and online brand profilesM Foster, B West, A FrancescucciJournal of Brand Management 19 (1), 4-17, 2011832011
4-) Cyberbullying at work: In search of effective guidanceB West, M Foster, A Levin, J Edmison, D RobiberoLaws 3 (3), 598-617, 2014812014
5-) Exploring the impact of social axioms on firm reputation: A stakeholder perspectiveB West, C Hillenbrand, K Money, A Ghobadian, RD IrelandBritish Journal of Management 27 (2), 249-270, 2016612016