Beverley Sparks

Beverley Sparks

Griffith University - Brisbane / Australia
Business & Management / Marketing
AD Scientific Index ID: 65878
person_outline Beverley Sparks's MOST POPULAR ARTICLES
1-) The impact of online reviews on hotel booking intentions and perception of trustBA Sparks, V BrowningTourism management 32 (6), 1310-1323, 201119082011
2-) Customer engagement with tourism brands: Scale development and validationKKF So, C King, B SparksJournal of Hospitality & Tourism Research 38 (3), 304-329, 20149472014
3-) Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentionsB SparksTourism management 28 (5), 1180-1192, 20079452007
4-) The role of customer engagement in building consumer loyalty to tourism brandsKKF So, C King, BA Sparks, Y WangJournal of Travel Research 55 (1), 64-78, 20169842016
5-) Application of fairness theory to service failures and service recoveryJR McColl-Kennedy, BA SparksJournal of service research 5 (3), 251-266, 20039772003