Bharath Shashanka Katakam

Bharath Shashanka Katakam

Indian Institute of Management Shillong - Shillong / India
Business & Management / Marketing
AD Scientific Index ID: 4705426
भारतीय प्रबंधन संस्थान, शिलांग
person_outline Bharath Shashanka Katakam's MOST POPULAR ARTICLES
1-) Impact of AI and robotics in the tourism sector: a critical insightN Samala, BS Katkam, RS Bellamkonda, RV RodriguezJournal of tourism futures, 20201092020
2-) Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvementN Samala, BS KatkamYoung Consumers, 2019182019
3-) Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior–Do the store ambience and salesperson …BS Katakam, R Bhukya, RS Bellamkonda, N SamalaJournal of Retailing and Consumer Services 61, 102586, 202182021
4-) Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement. Young Consumers, 21 (2), 233–253N Samala, BS Katkam92020