Bijal Mehta

Bijal Mehta

Ahmedabad University - Ahmedabad / India
Social Sciences / Sociology
AD Scientific Index ID: 5531967
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person_outline Bijal Mehta's MOST POPULAR ARTICLES
1-) Emergence and acceptance of sharing economy in India: understanding through the case of AirbnbR Panda, S Verma, B MehtaInternational Journal of Online Marketing (IJOM) 5 (3), 1-17, 2015422015
2-) Fostering the inclusion of women as entrepreneurs in the sharing economy through collaboration: A commons approach using the institutional analysis and development frameworkAG Johnson, B MehtaJournal of Sustainable Tourism 32 (3), 560-578, 202482024
3-) Business Models on Social MediaPanda R, Mehta B, Karaani AInternational Journal of Marketing & Financial Management, Volume 5, Issue 2 …, 20176*2017
4-) Irritate me and I’ll block you!–consumer’s cognitive process leading to ad blockersK Jagan, B Mehta, R PandaGlobal Marketing Conference, 1107-1108, 201852018
5-) Neuromarketing - Contour between the Proximate and the Ultimate level of Consumer Decision MakingB Mehta, R PandaIFRSA Business Review (a quarterly referred journal of Internatinal Forum of …, 201542015