Bijoylaxmi Sarmah

Bijoylaxmi Sarmah

North Eastern Regional Institute of Science & Technology - Itanagar / India
Business & Management / Entrepreneurship
AD Scientific Index ID: 343218
उत्तर पूर्वी क्षेत्रीय विज्ञान और प्रौद्योगिकी संस्थान
person_outline Bijoylaxmi Sarmah's MOST POPULAR ARTICLES
1-) Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-ResponseS Kamboj, B Sarmah, S Gupta, Y DwivediInternational Journal of Information Management, SSCI, IF 8.210, ABDC-A …, 20184722018
2-) Co-creation in hotel service innovation using smart phone apps: an empirical studyB Sarmah, S Kamboj, Z RahmanInternational Journal of Contemporary Hospitality Management 29 (10), 2647-2667, 2017902017
3-) Social media and co-creative service innovation: an empirical studyB Sarmah, S Kamboj, J KandampullyOnline Information Review, 2018612018
4-) Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approachB Sarmah, Z RahmanBenchmarking: An International Journal, 2017742017
5-) Impact of mobile banking failure on bank customers’ usage behaviour: the mediating role of user satisfactionS Kamboj, M Sharma, B SarmahInternational Journal of Bank Marketing, SSCI IF 2.8, 2021562021