Bijuna C Mohan

Bijuna C Mohan

National Institute of Technology NITK Surathkal - Mangalore / India
Business & Management / Marketing
AD Scientific Index ID: 4749361
राष्ट्रीय प्रौद्योगिकी संस्थान
person_outline Bijuna C Mohan's MOST POPULAR ARTICLES
1-) The impact of customer-based brand equity on the operational performance of FMCG companies in IndiaBC Mohan, AH SequeiraIIMB Management Review 28 (1), 13-19, 2016872016
2-) Study on influential role of celebrity credibility on consumer risk perceptionsRR Deshbhag, BC MohanJournal of Indian Business Research, 2020262020
3-) Customer Based Brand Equity in the Fast Moving Consumer Goods Industry in IndiaB Mohan, AH SequeiraThe International Journal of Management 1 (4), 2012372012
4-) Influence of family structures on pester power and purchase outcomes-a conceptual frameworkP Anitha, BC MohanProcedia Economics and Finance 37, 269-275, 2016362016
5-) Consumer behaviour in fortified food choice decisions in IndiaS Shamal, BC MohanNutrition & Food Science 47 (2), 229-239, 2017332017