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Bilge Baykal
Beykent University - İstanbul / Türkiye
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AD Scientific Index ID: 5532233
Beykent Üniversitesi
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Bilge Baykal's MOST POPULAR ARTICLES
1-)
Generational Differences in Omnichannel Experiences. Rising New Segment: Gen ZB BaykalManaging Customer Experiences in an Omnichannel World: Melody of Online and …, 2020172020
2-)
Recommendation matters: how does your social capital engage you in eWOM?B Baykal, O Hesapci KaracaJournal of Consumer Marketing 39 (7), 691-707, 202272022
3-)
The effect of e-service quality on customer perceptionB BaykalInternational Journal of Management and Applied Science 2 (1), 141-146, 201672016
4-)
A new approach to strategic planning in entrepreneurial process: effectuationB BaykalPEOPLE: International Journal of Social Sciences 1 (2), 1-18, 201542015
5-)
The effects of corporate image on customer satisfaction and loyalty in İstanbul in Turkish automotive sectorB BaykalPQDT-Global, 200932009
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