Bin Li

Bin Li

Tsinghua University - Beijing / China
Business & Management / Marketing
AD Scientific Index ID: 5162714
清华大学
person_outline Bin Li's MOST POPULAR ARTICLES
1-) Talking to a bot or a wall? How chatbots vs. human agents affect anticipated communication qualityQ Zhou, B Li, L Han, M JouComputers in Human Behavior 143, 107674, 2023312023
2-) Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: a moderated serial-mediation modelQ Zhou, B Li, H Li, Y LeiJournal of Retailing and Consumer Services 76, 103610, 2024292024
3-) Empathy with influencers? The impact of the sensory advertising experience on user behavioral responsesB Li, S Chen, Q ZhouJournal of Retailing and Consumer Services 72, 103286, 2023272023
4-) How perceived control affects advertising avoidance intention in a skippable advertising context: a moderated mediation modelB Li, S YinChinese Journal of Communication 14 (2), 157-175, 2021322021
5-) From virtual trees to real forests: the impact of gamification affordances on green consumption behaviors in ant forestS Chen, B Li, Q Zhou, H LiuEnvironmental Communication 18 (5), 525-549, 2024152024