Bing Xu

Bing Xu

California State University Dominguez Hills - Carson / United States
Business & Management / Marketing
AD Scientific Index ID: 5218659
California State University,Dominguez Hills
person_outline Bing Xu's MOST POPULAR ARTICLES
1-) Are college students at greater risk of credit card abuse? Age, gender, materialism and parental influence on consumer response to credit cardsYB Limbu, BA Huhmann, B XuJournal of Financial Services Marketing 17, 148-162, 2012582012
2-) Does eWOM matter to brand extension? An examination of the impact of online reviews on brand extension evaluationsX Liu, J Hu, B XuJournal of Research in Interactive Marketing 11 (3), 232-245, 2017522017
3-) Mobile Social Commerce: Current State and Future DirectionsQ Sun, X BingJournal of Global Marketing 32 (5), 2019392019
4-) Market Orientation and Its Measurement in Universities.M Niculescu, B Xu, GM Hampton, RT PetersonAdministrative Issues Journal: Education, Practice, and Research 3 (2), n2, 2013392013
5-) A competitive resource: consumer-perceived new-product creativityB XuJournal of Product & Brand Management 29 (7), 999-1010, 2020172020