Biranchi Narayan Swar

Biranchi Narayan Swar

Management Development Institute MDI Murshidabad - Murshidabad / India
Business & Management / Marketing
AD Scientific Index ID: 4651255
प्रबंधन विकास संस्थान एमडीआई मुर्शिदाबाद
person_outline Biranchi Narayan Swar's MOST POPULAR ARTICLES
1-) Online Shopping: An Exploratory Study to Identify the Determinants of Shopper Buying BehaviourBNS Rajesh PandaInternational Journal of Business Insights and Transformation 7 (1), 52-59, 201462*2014
2-) Measuring the impact of online reviews on consumer purchase decisions–A scale development studyS Fernandes, R Panda, VG Venkatesh, BN Swar, Y ShiJournal of Retailing and Consumer Services 68, 103066, 2022292022
3-) Factors affecting brand trust: An exploratory investigation among Indian retail consumersR Panda, BN Swar, K MukerjeeIndian Journal of Marketing 44 (7), 7-17, 2014242014
4-) Challenges and Opportunities of Organized Retailing in India.BN SwarJournal of Marketing & Communication 3 (2), 2007252007
5-) Service Quality:Public, Private, and Foreign BanksBN Swar, PK SahooSCMS Journal of Indian Management 9 (3), 43-51, 201223*2012