Bistra Vassileva

Bistra Vassileva

University of Economics Varna - Varna / Bulgaria
Business & Management / Marketing
AD Scientific Index ID: 4546739
Икономически университет - Варна
person_outline Bistra Vassileva's MOST POPULAR ARTICLES
1-) Marketing 4.0: How technologies transform marketing organizationB VassilevaÓbuda university e-Bulletin 7 (1), 47, 20171082017
2-) Corporate social responsibility–corporate branding relationship: an empirical comparative studyB VassilevaManagement & Marketing-Craiova, 13-28, 2009242009
3-) Market entry strategies to emerging markets: A conceptual model of turnkey project developmentB Vassileva, M NikolovSerbian Journal of Management 11 (2), 291-310, 2016122016
4-) Consumer Activities and Reactions to Social Network Marketing.B VassilevaManagement (18544223) 12 (2), 2017122017
5-) Service quality measurement: implications for healthcare sector in BulgariaB Vassileva, AJ BalloniInternational Journal of Auditing Technology 2 (3), 207-228, 2015122015