Biswajita Parida

Biswajita Parida

Indian Institute of Technology Delhi - New Delhi / India
Business & Management / Marketing
AD Scientific Index ID: 5270409
भारतीय प्रौद्योगिकी संस्थान दिल्ली
person_outline Biswajita Parida's MOST POPULAR ARTICLES
1-) Determinants of conflict in channel relationships: a meta-analytic review Journal of Business & Industrial Marketing 33 (7), 911-930, 2018
2-) The role of augmented reality in redefining e-tailing: A review and research agenda Journal of Business Research 160, 113765, 2023
3-) Role of culture-specific rights, responsibilities and duties in industry 4.0: comparing Indic and Western perspectives Benchmarking: An International Journal 28 (5), 1543-1557, 2021
4-) Presence of Children in Advertisements and its impact on Consumers’ Purchase BehaviourB ParidaIndian Institute of Management, Ahmedabad, 2013
5-) Role of culture-specific rights, responsibilities and duties in industry 4.0: comparing Indic and Western perspectivesB Parida, SS Dash, D SharmaBenchmarking: An International Journal 28 (5), 1543-1557, 2021