Björn Sven Ivens

Björn Sven Ivens

Universität Otto Friedrich Universität Bamberg - Bamberg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1786235
University of Bamberg
person_outline Björn Sven Ivens's MOST POPULAR ARTICLES
1-) Pricing: Prinzipien und Prozesse der betrieblichen PreispolitikH Diller, M Beinert, BS Ivens, S Müllerhttps://books.google.de/books?id=1doIEAAAQBAJ&lpg=PP1&dq=pricing&hl=de&pg …, 20211187*2021
2-) Brand management in higher education: the university brand personality scalePA Rauschnabel, N Krey, BJ Babin, BS IvensJournal of Business Research 69 (8), 3077-3086, 20163122016
3-) Who will buy smart glasses? Empirical results of two pre-market-entry studies on the role of personality in individual awareness and intended adoption of Google Glass wearablesPA Rauschnabel, A Brem, BS IvensComputers in Human Behavior 49, 635-647, 20152702015
4-) Are key account relationships different? Empirical results on supplier strategies and customer reactionsBS Ivens, C PardoIndustrial Marketing Management 36 (4), 470-482, 20072822007
5-) Do frugal and reverse innovation foster sustainability? Introduction of a conceptual frameworkA Brem, B IvensJournal of Technology Management for Growing Economies 4 (2), 31-50, 20132072013