Blanca Kraljevic-Mujic

Blanca Kraljevic-Mujic

Universidad Rey Juan Carlos - Móstoles / Spain
Natural Sciences / Biological Science
AD Scientific Index ID: 4887367
King Juan Carlos University
person_outline Blanca Kraljevic-Mujic's MOST POPULAR ARTICLES
1-) Multimodal metonymy and metaphor as complex discourse resources for creativity in ICT advertising discourseL Hidalgo Downing, B Kraljevic MujicReview of Cognitive Linguistics 9 (1), 153-178, 20111002011
2-) Performing metaphoric creativity across modes and contextsL Hidalgo-Downing, BK MujicJohn Benjamins Publishing Company, 2020152020
3-) Metaphor and persuasion in commercial advertisingL Hidalgo-Downing, B Kraljevic-MujicThe Routledge handbook of metaphor and language, 341-354, 2016152016
4-) Metaphorical creativity and recontextualization in multimodal advertisements on e-business across timeL Hidalgo Downing, B Kraljevic Mujic, B Núñez-PeruchaMetaphor and the Social World 3 (2), 199-219, 2013152013
5-) INFECTIOUS DISEASES ARE SLEEPING MONSTERS: Conventional and culturally adapted new metaphors in a corpus of abstracts on immunologyL Hidalgo Downing, B Kraljevic MujicIbérica, 61-82, 2009122009