Bma Pushpakumara

Bma Pushpakumara

Sri Lanka Institute of Advanced Technological Education - Anuradhapura / Sri Lanka
Business & Management / Business Administration
AD Scientific Index ID: 4943484
இலங்கை மேம்பட்ட தொழில்நுட்ப கல்வி நிறுவனம்
person_outline Bma Pushpakumara's MOST POPULAR ARTICLES
1-) Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation Sri Lanka Journal of Marketing 7 (1), 2021
2-) Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and ValidationBMA Pushpakumara, MM Shamil, M YatigammanaDepartment of Marketing Management, University of Kelaniya, Sri Lanka, 202112021
3-) Consumer Brand-Related Behavior in Persuasive Communication Context: A Conceptual Review with Reference to Insurance Sector Research Proposition.BMA Pushpakumara, DMR Dissanayaka8th International Conference on Business & Information ICBI–2017, Faculty of …, 201712017
4-) Leaning through Macro Environmental Perspectives: case Issues of SAITM.BMA PushpakumaraProceedings of Case Study Synopses, DBA Case Study Symposium-2017 …, 20172017
5-) Impact of Job Involvement on Organizational Performance: A Study of Public Sector Schools in Trincomalee District, Sri LankaBMA PushpakumaraFaculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 20162016