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Bo Huang
University of Nottingham Ningbo China - Ningbo / China
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AD Scientific Index ID: 5856672
宁波诺丁汉大学
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Bo Huang's MOST POPULAR ARTICLES
1-)
When AI-based services fail: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failuresB Huang, M PhilpThe Service Industries Journal 41 (13-14), 877-899, 2021702021
2-)
I can forgive you, but I can’t forgive the firm: An examination of service failures in the sharing economyA Suri, B Huang, S SénécalJournal of Marketing Theory and Practice 27 (4), 355-370, 2019552019
3-)
“Now You See Me”: the attention-grabbing effect of product similarity and proximity in online shoppingB Huang, C Juaneda, S Sénécal, PM LégerJournal of Interactive Marketing 54 (1), 1-10, 2021272021
4-)
A new approach to measure user experience with voice-controlled intelligent assistants: a pilot studyF Le Pailleur, B Huang, PM Léger, S SénécalHuman-Computer Interaction. Multimodal and Natural Interaction: Thematic …, 2020142020
5-)
Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentionsR Chen, R Yuan, B Huang, MJ LiuJournal of Business Research 167, 114178, 2023122023
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