Bo Huang

Bo Huang

University of Nottingham Ningbo China - Ningbo / China
Business & Management / Marketing
AD Scientific Index ID: 5856672
宁波诺丁汉大学
person_outline Bo Huang's MOST POPULAR ARTICLES
1-) When AI-based services fail: examining the effect of the self-AI connection on willingness to share negative word-of-mouth after service failures The Service Industries Journal 41 (13-14), 877-899, 2021
2-) I can forgive you, but I can’t forgive the firm: An examination of service failures in the sharing economy Journal of Marketing Theory and Practice 27 (4), 355-370, 2019
3-) “Now you see me”: The attention-grabbing effect of product similarity and proximity in online shopping Journal of Interactive Marketing 54 (1), 1-10, 2021
4-) Feeling warm or skeptical? An investigation into the effects of incentivized eWOM programs on customers’ eWOM sharing intentions Journal of business research 167, 114178, 2023
5-) This product seems better now: How social media influencers’ opinions impact consumers’ post-failure responses International Journal of Electronic Commerce 27 (3), 297-323, 2023