Bodo Lang

University of Auckland - Auckland / New Zealand

Business & Management / Marketing

AD Scientific Index ID: 52044

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Bodo Lang's MOST POPULAR ARTICLES

1-) Switching barriers in consumer markets: an investigation of the financial services industryM Colgate, B LangJournal of consumer marketing, 20018242001

2-) Relationship quality, on‐line banking and the information technology gapB Lang, M ColgateInternational journal of bank marketing, 20032922003

3-) Word of mouth: what we know and what we have yet to learnB Lang, KF HydeJournal of consumer satisfaction, dissatisfaction and complaining behavior …, 20131772013

4-) Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasionBAS Martin, B Lang, S Wong, BAS MartinJournal of advertising 32 (4), 57-66, 20031772003

5-) Prosumers in times of crisis: definition, archetypes and implicationsB Lang, R Dolan, J Kemper, G NortheyJournal of Service Management 32 (2), 176-189, 20201502020

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