Boisvert, Jean

Boisvert, Jean

American University of Sharjah - Sharjah / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 2040472
الجامعة الأمريكية في الشارقة
person_outline Boisvert, Jean's MOST POPULAR ARTICLES
1-) How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvementJ Boisvert, NJ AshillJournal of Services Marketing 25 (7), 517-527, 2011982011
2-) The impact of branding strategies on horizontal and downward line extension of luxury brands: A cross-national studyJ Boisvert, NJ AshillInternational marketing review, 2018422018
3-) Towards a better understanding of factors affecting transfer of brand associationsJ Boisvert, S BurtonJournal of Consumer Marketing 28 (1), 57-66, 2011442011
4-) The spillover effect of downward line extensions on US consumers’ evaluation of a French luxury parent brand: The role of branding strategies, authenticity, and fitJ Boisvert, NJ AshillPsychology & Marketing 35 (10), 740-751, 2018452018
5-) Conceptualisation and modelling of the process behind brand association transferJ BoisvertInternational Journal of Market Research 53 (4), 541-556, 2011442011