Bradley J Baker

Bradley J Baker

University of Massachusetts Amherst - Amherst / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 1298317
person_outline Bradley J Baker's MOST POPULAR ARTICLES
1-) eSport management: Embracing eSport education and research opportunitiesDC Funk, AD Pizzo, BJ BakerSport Management Review 21 (1), 7-13, 20183342018
2-) eSport vs sport: A comparison of spectator motivesA Pizzo, B Baker, M Lee, S Na, D Kim, D FunkSport Marketing Quarterly 27 (2), 45-60, 20182352018
3-) Fan engagement in 15 seconds: Athletes’ relationship marketing during a pandemic via TikTokY Su, BJ Baker, JP Doyle, M YanInternational Journal of Sport Communication 13 (3), 436-446, 20201292020
4-) Crowdsourcing hypothesis tests: Making transparent how design choices shape research results.JF Landy, ML Jia, IL Ding, D Viganola, W Tierney, A Dreber, ...Psychological bulletin 146 (5), 451, 20201852020
5-) Virtual realityBJ BakerEncyclopedia of Sport Management, 1021-1023, 20241552024