Bradley Shapiro

Bradley Shapiro

University of Chicago Booth School of Business - Chicago / United States
Business & Management / Marketing
AD Scientific Index ID: 1772909
Chicago Booth
person_outline Bradley Shapiro's MOST POPULAR ARTICLES
1-) Positive spillovers and free riding in advertising of prescription pharmaceuticals: The case of antidepressantsBT ShapiroJournal of political economy 126 (1), 381-437, 20182172018
2-) TV advertising effectiveness and profitability: Generalizable results from 288 brandsBT Shapiro, GJ Hitsch, AE TuchmanEconometrica 89 (4), 1855-1879, 202194*2021
3-) Informational shocks, off-label prescribing, and the effects of physician detailingBT ShapiroManagement Science 64 (12), 5925-5945, 201844*2018
4-) Advertising in health insurance marketsBT ShapiroMarketing Science 39 (3), 587-611, 2020512020
5-) Promoting Wellness or Waste? Evidence from Antidepressant AdvertisingBT Shapirohttps://papers.ssrn.com/abstract=3130327, 045*