Breanne A Mertz

Breanne A Mertz

Samford University - Birmingham / United States
Business & Management / Marketing
AD Scientific Index ID: 5215956
person_outline Breanne A Mertz's MOST POPULAR ARTICLES
1-) Dignity in the workplace: a frontline service employee perspectiveBA Mertz, JA Locander, BW Brown, WB LocanderJournal of Marketing Theory and Practice, 1-16, 202342023
2-) # SocialMediaWellness: Exploring a research agenda and conceptualization for healthy social media consumptionBA Mertz, A Hass, KC Anderson, T Kaskela, LJ ZmichJournal of Consumer Behaviour 23 (2), 321-335, 202432024
3-) The study of different factors affecting salesperson deviance: An abstractD Amyx, B Alford, LJ Zmich, J Amyx, B Mertz, C SumlinMarketing Opportunities and Challenges in a Changing Global Marketplace …, 202022020
4-) Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum ExtensionKC Anderson, LJ Zmich, BA Mertz, A HassJournal of Macromarketing 44 (1), 224-238, 202412024
5-) Influencers’ Use of Active Versus Passive Sponsored Content and the Impact on Consumer Perception: An AbstractMM Koskie, BB Beck, LJ Zmich, BA MertzAcademy of Marketing Science Annual Conference, 149-150, 202212022