Brent Baker

Brent Baker

Florida Gulf Coast University - Fort Myers / United States
Business & Management / Marketing
AD Scientific Index ID: 1357730
person_outline Brent Baker's MOST POPULAR ARTICLES
1-) Influence of personality traits on perceived relationship quality within a franchisee‐franchisor context European Journal of Marketing 47 (1/2), 279-302, 2013
2-) An introspective examination of single-unit versus multi-unit franchisees Journal of the Academy of Marketing Science 41, 473-496, 2013
3-) Stable plural forms in franchise systems: An examination of the evolution of ownership redirection research Strategy and governance of networks: Cooperatives, franchising, and …, 2008
4-) Entrepreneurship within the history of marketing Journal of Business Research 108, 259-267, 2020
5-) Word-of-mouth, traditional and covert marketing: Comparative studies Academy of Marketing Studies Journal 19 (1), 102, 2015