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Brent Baker
Florida Gulf Coast University - Fort Myers / United States
Business & Management / Marketing
AD Scientific Index ID: 1357730
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Brent Baker's MOST POPULAR ARTICLES
1-)
Influence of personality traits on perceived relationship quality within a franchisee‐franchisor contextRP Dant, SK Weaven, BL BakerEuropean Journal of Marketing, 20131112013
2-)
An introspective examination of single-unit versus multi-unit franchiseesRP Dant, SK Weaven, BL Baker, HJJ JeonJournal of the Academy of Marketing Science 41 (4), 473-496, 2013772013
3-)
Stable plural forms in franchise systems: An examination of the evolution of ownership redirection researchBL Baker, RP DantStrategy and governance of networks, 87-112, 2008562008
4-)
Entrepreneurship within the history of marketingCJ Edwards, JS Bendickson, BL Baker, SJ SolomonJournal of Business Research 108, 259-267, 2020412020
5-)
Word-of-mouth, traditional and covert marketing: Comparative studiesSL Boyer, DR Edmondson, B Baker, P SolomonAcademy of Marketing Studies Journal 19 (1), 102, 2015392015
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