Brian Engelland

Brian Engelland

Catholic University of America - Washington / United States
Economics & Econometrics / Economics
AD Scientific Index ID: 4332722
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person_outline Brian Engelland's MOST POPULAR ARTICLES
1-) Reversed-polarity items and scale unidimensionalityJ Herche, B EngellandJournal of the academy of marketing science 24 (4), 366-374, 19963181996
2-) Ensuring service quality for campus career services centers: a modified SERVQUAL scaleBT Engelland, L Workman, M SinghJournal of marketing Education 22 (3), 236-245, 20002032000
3-) Changes in consumer attitudes resulting from participation in a permission e-mail campaignDD DuFrene, BT Engelland, CM Lehman, RA PearsonJournal of Current Issues & Research in Advertising 27 (1), 65-77, 20051272005
4-) Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas: Introduction to a special topic sectionBT EngellandJournal of Business Research 67 (2), 1-4, 20141172014
5-) Advertised reference price effects on consumer price estimates, value perception, and search intentionBL Alford, BT EngellandJournal of Business Research 48 (2), 93-100, 2000872000