Brian Garda Muchardie

Brian Garda Muchardie

Universitas Bina Nusantara - Jakarta / Indonesia
Business & Management / Marketing
AD Scientific Index ID: 4820842
Bina Nusantara University
person_outline Brian Garda Muchardie's MOST POPULAR ARTICLES
1-) Effect of social media marketing on customer engagement and its impact on brand loyalty in caring colours cosmetics, Martha Tilaar BG Muchardie, NH Yudiana, A Gunawan Binus Business Review 7 (1), 83-87, 2016 66*2016
2-) The determinants of students\' perceived learning outcomes and satisfaction in BINUS online learningRB Ikhsan, LA Saraswati, BG Muchardie, A Susilo2019 5th international conference on new media studies (CONMEDIA), 68-73, 2019652019
3-) The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypokoA Gunawan, B Diana, BG Muchardie, MF SitinjakInternational Journal of Economics and Management 10 (1), 19-31, 2016312016
4-) E-commerce market segmentation based on the antecedents of customer satisfaction and customer retentionBG Muchardie, A Gunawan, B Aditya2019 International Conference on Information Management and Technology …, 2019212019
5-) Millennial behavioral intention to adopt e-book using UTAUT2 modelA Gunawan, BG Muchardie, K Liawinardi2019 International Conference on Information Management and Technology …, 2019212019