Brian P Brown

Brian P Brown

Virginia Commonwealth University - Richmond / United States
Business & Management / Marketing
AD Scientific Index ID: 1329235
person_outline Brian P Brown's MOST POPULAR ARTICLES
1-) What messages to post? Evaluating the popularity of social media communications in business versus consumer marketsK Swani, GR Milne, BP Brown, AG Assaf, N DonthuIndustrial Marketing Management 62, 77-87, 20174632017
2-) Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies\\\\\\\' Twitter communicationsK Swani, BP Brown, GR MilneIndustrial marketing management 43 (5), 873-881, 20144602014
3-) Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companiesK Swani, G Milne, BP BrownJournal of Research in Interactive Marketing, 20133372013
4-) When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivityBP Brown, AR Zablah, DN Bellenger, WJ JohnstonInternational Journal of Research in Marketing 28 (3), 194-204, 20112152011
5-) The relative importance of brands in modified rebuy purchase situationsAR Zablah, BP Brown, N DonthuInternational Journal of Research in Marketing 27 (3), 248-260, 20102072010