Brian Scott Gordon

Brian Scott Gordon

University of Kansas - Lawrence / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 1385046
person_outline Brian Scott Gordon's MOST POPULAR ARTICLES
1-) Conceptualization and measurement of fan engagement: Empirical evidence from a professional sport contextM Yoshida, B Gordon, M Nakazawa, R BiscaiaJournal of Sport Management 28 (4), 399-417, 20142892014
2-) Predicting behavioral loyalty through community: Why other fans are more important than our own intentions, our satisfaction, and the team itselfM Yoshida, B Heere, B GordonJournal of Sport Management 29 (3), 318-333, 20152532015
3-) Bridging the gap between social media and behavioral brand loyaltyM Yoshida, BS Gordon, M Nakazawa, S Shibuya, N FujiwaraElectronic Commerce Research and Applications 28, 208-218, 20181062018
4-) Fan community identification: An empirical examination of its outcomes in Japanese professional sportM Yoshida, BS Gordon, B Heere, JD JamesSport Marketing Quarterly, 20151432015
5-) Who is more influenced by customer equity drivers?M Yoshida, B Gordon, J JamesSport Management Review 15, 389-403, 2012792012