Brigitte Müller

Brigitte Müller

Université de Toulon - La Garde / France
Business & Management / Marketing
AD Scientific Index ID: 1710554
University of Toulon
person_outline Brigitte Müller's MOST POPULAR ARTICLES
1-) The effects of visual rejuvenation through brand logosB Müller, B Kocher, A CrettazJournal of Business Research 66 (1), 82-88, 20131882013
2-) The impact of visiting a brand website on brand personalityB Müller, JL ChandonElectronic Markets 13 (3), 210-221, 20031402003
3-) On the Role of Brand Stereotypes in Shaping Consumer Response toward Brands: An Empirical Examination of Direct and Mediating Effects of Warmth and CompetenceBS Ivens, A Leischnig, B Muller, K ValtaPsychology & Marketing 32 (8), 808-820, 20151002015
4-) The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?L Flores, JL Chandon, B Muller, M AgrebiJournal of Advertising Research 48 (3), 20081072008
5-) The impact of a World Wide Web site visit on brand image in the motor vehicle and mobile telephone industriesB Müller, JL ChandonJournal of Marketing Communications 10 (2), 153-165, 2004702004