Bruce Alford

Bruce Alford

Louisiana Tech University - Ruston / United States
Business & Management / Marketing
AD Scientific Index ID: 1392302
person_outline Bruce Alford's MOST POPULAR ARTICLES
1-) The effect of brand attitude and brand image on brand equity Journal of marketing theory and practice 9 (3), 61-75, 2001
2-) The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention Journal of Business research 55 (9), 775-783, 2002
3-) The role of affect in consumer satisfaction judgments of credence-based services Journal of Business Research 37 (1), 71-84, 1996
4-) Learning and performance goal orientation of salespeople revisited: The role of performance-approach and performance-avoidance orientations Journal of Personal Selling & Sales Management 26 (1), 27-38, 2006
5-) Looks matter in developing consumer‐brand relationships Journal of Product & Brand Management 15 (5), 306-315, 2006