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Bruce Hardie
AD Scientific Index 2024
Business & Management / Business Administration
London Business School - London / United Kingdom
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Bruce Hardie's MOST POPULAR ARTICLES
1-)
Modeling loss aversion and reference dependence effects on brand choiceBGS Hardie, EJ Johnson, PS FaderMarketing science 12 (4), 378-394, 199311721993
2-)
Modeling customer lifetime valueS Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ...Journal of service research 9 (2), 139-155, 20069792006
3-)
RFM and CLV: Using iso-value curves for customer base analysisPS Fader, BGS Hardie, KL LeeJournal of marketing research 42 (4), 415-430, 20057792005
4-)
Analytics for customer engagementTHA Bijmolt, PSH Leeflang, F Block, M Eisenbeiss, BGS Hardie, ...Journal of service research 13 (3), 341-356, 20107792010
5-)
“Counting your customers” the easy way: An alternative to the Pareto/NBD modelPS Fader, BGS Hardie, KL LeeMarketing science 24 (2), 275-284, 20056672005
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