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Bruce L Smith
Texas State University - San Marcos / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1731221
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Bruce L Smith's MOST POPULAR ARTICLES
1-)
Assessing advertising creativity using the creative product semantic scaleA White, BL SmithJournal of Advertising Research 41 (6), 27-34, 20012222001
2-)
Judging advertising creativity using the creative product semantic scaleA White, F Shen, BL SmithThe Journal of Creative Behavior 36 (4), 241-253, 2002562002
3-)
Interpersonal behaviors that damage the productivity of creative problem solving groups.BL SmithThe Journal of Creative Behavior, 1993561993
4-)
Benchmark: Native radio broadcasting in North America: An overview of systems in the United States and CanadaBL Smith, JC BrighamJournal of Broadcasting & Electronic Media 36 (2), 183-194, 1992301992
5-)
Learning creativity in the client‐agency relationshipT Suh, JC Jung, BL SmithThe learning organization 19 (5), 428-439, 2012232012
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