Bruce Mcwilliams

Bruce Mcwilliams

Instituto Tecnológico Autónomo de México - Mexico City / Mexico
Business & Management / Marketing
AD Scientific Index ID: 5113376
Autonomous Technological Institute of Mexico
person_outline Bruce Mcwilliams's MOST POPULAR ARTICLES
1-) Learning and forgetting: Modeling optimal product sampling over timeA Heiman, B McWilliams, Z Shen, D ZilbermanManagement Science 47 (4), 532-546, 20011792001
2-) Demonstrations and money-back guarantees: Market mechanisms to reduce uncertaintyA Heiman, B McWilliams, D ZilbermanJournal of Business Research 54 (1), 71-84, 20011652001
3-) Money-back guarantees: Helping the low-quality retailerB McWilliamsManagement Science 58 (8), 1521-1524, 20121432012
4-) Time of technology adoption and learning by usingB McWilliams, D ZilbermanfrEconomics of Innovation and New technology 4 (2), 139-154, 19961291996
5-) Valuation and management of money-back guarantee optionsA Heiman, B McWilliams, J Zhao, D ZilbermanJournal of retailing 78 (3), 193-205, 20021062002