Bruna Jochims

Bruna Jochims

SKEMA Business School (Université Côte d'Azur) - Lille / France
Business & Management / Marketing
AD Scientific Index ID: 5085738
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person_outline Bruna Jochims's MOST POPULAR ARTICLES
1-) Caffeine’s effects on consumer spendingD Biswas, P Hartmann, M Eisend, C Szocs, B Jochims, V Apaolaza, ...Journal of Marketing 87 (2), 149-167, 2023122023
2-) All by Myself! The Sustainable Liability on Responsible Fashion: An AbstractB Jochims, AP Yamim, P RossiBoundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 201812018
3-) Optimistic Marketing in Challenging Times: Serving Ever-shifting Customer NeedsB Jochims, J AllenSpringer, 20232023
4-) Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing CongressJ Allen, B Jochims, S WuSpringer Nature, 20222022
5-) Consuming Caffeine Before Shopping Leads to Higher SpendingD Biswas, P Hartmann, M Eisend, C Szocs, B Jochims, V Apaolaza, ...Advances in Consumer Research 50, 398-398, 20222022