Bruno Godey

Bruno Godey

NEOMA Business School (Rouen Business School) - Mont-Saint-Aignan / France
Business & Management / Marketing
AD Scientific Index ID: 916193
NEOMA Business School
person_outline Bruno Godey's MOST POPULAR ARTICLES
1-) Social media marketing efforts of luxury brands: Influence on brand equity and consumer behaviorB Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R SinghJournal of business research 69 (12), 5833-5841, 201613552016
2-) Brand and country-of-origin effect on consumers\\\' decision to purchase luxury productsB Godey, D Pederzoli, G Aiello, R Donvito, P Chan, H Oh, R Singh, ...Journal of Business research 65 (10), 1461-1470, 20124252012
3-) What is the value of luxury? A cross‐cultural consumer perspectiveN Hennigs, KP Wiedmann, C Klarmann, S Strehlau, B Godey, D Pederzoli, ...Psychology & Marketing 29 (12), 1018-1034, 20123252012
4-) An international perspectiveon luxury brand and country-of-origin effectG Aiello, R Donvito, B Godey, D Pederzoli, KP Wiedmann, N Hennigs, ...Journal of Brand Management 16 (5), 323-337, 20092112009
5-) A cross‐cultural exploratory content analysis of the perception of luxury from six countriesB Godey, D Pederzoli, G Aiello, R Donvito, KP Wiedmann, N HennigsJournal of Product & Brand Management 22 (3), 229-237, 20131842013