Bruno Kocher

Bruno Kocher

Université de Neuchâtel - Neuchâtel / Switzerland
Economics & Econometrics / Economics
AD Scientific Index ID: 1109436
University of Neuchâtel
person_outline Bruno Kocher's MOST POPULAR ARTICLES
1-) The effects of visual rejuvenation through brand logos Journal of Business Research 66 (1), 82-88, 2013
2-) Luxury single-versus multi-brand stores: The effect of consumers’ hedonic goals on brand comparisons Journal of Retailing 96 (2), 203-219, 2020
3-) Gamifying knowledge sharing in humanitarian organisations: a design science journey European Journal of Information Systems 29 (2), 153-171, 2020
4-) How well will this brand work? The ironic impact of advertising disclosure of body‐image retouching on brand attitudes Psychology & Marketing 35 (10), 766-777, 2018
5-) Blending digital and face-to-face interaction using a co-located social media app in class IEEE Transactions on Learning Technologies 11 (4), 478-492, 2018