Bryan A Lukas

Bryan A Lukas

University of Manchester - Manchester / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1454490
person_outline Bryan A Lukas's MOST POPULAR ARTICLES
1-) The effect of market orientation on product innovationBA Lukas, OC FerrellJournal of the academy of marketing science 28 (2), 239-247, 200015472000
2-) The equity effect of product endorsement by celebrities: A conceptual framework from a co‐branding perspectiveD Seno, BA LukasEuropean journal of marketing, 20075292007
3-) Linking service-dominant logic and strategic business practice: A conceptual model of a service-dominant orientationIO Karpen, LL Bove, BA LukasJournal of service research 15 (1), 21-38, 20124742012
4-) The nature and social uses of the Internet: A qualitative investigationI Maignan, BA LukasJournal of Consumer Affairs 31 (2), 346-371, 19974151997
5-) Schools of thought in organizational learningSJ Bell, GJ Whitwell, BA LukasJournal of the academy of marketing science 30 (1), 70-86, 20024032002