Bryan Foss

Bryan Foss

University of the West of England - Bristol / United Kingdom
Business & Management / Business Administration
AD Scientific Index ID: 1161562
person_outline Bryan Foss's MOST POPULAR ARTICLES
1-) Successful customer relationship marketing: new thinking, new strategies, new tools for getting closer to your customersB Foss, M StoneKogan Page Publishers, 2001355*2001
2-) What makes for CRM system success—Or failure?B Foss, M Stone, Y EkinciJournal of Database Marketing & Customer Strategy Management 15, 68-78, 20083032008
3-) The customer management scorecard: Managing CRM for profitN Woodcock, M Stone, B FossKogan Page Publishers, 2003123*2003
4-) Consumer insight: how to use data and market research to get closer to your customerM Stone, A Bond, B FossKogan Page Publishers, 20041232004
5-) Managing the quality and completeness of customer dataB Foss, I Henderson, P Johnson, D Murray, M StoneJournal of Database Marketing & Customer Strategy Management 10, 139-158, 2002542002