Bryan T Mcleod

Bryan T Mcleod

Francis Marion University - Florence / United States
Business & Management / Marketing
AD Scientific Index ID: 5218094
person_outline Bryan T Mcleod's MOST POPULAR ARTICLES
1-) Developing a Sense of Humor: Congruence Between Humor Type and Brand PersonalityBT McLeod, DM Houghton, JL SaavedraJournal of Marketing Development and Competitiveness 16 (4), 202242022
2-) The ties that bind: Social comparison’s influence on consumer attitudes and behavioral intentionsBT McLeod42016
3-) Personal relevance matters: reducing racial priming on discussion boards about racial issues in marketing coursesJ Saavedra Torres, BT McLeod, DM HoughtonMarketing Education Review 33 (1), 38-55, 202322023
4-) Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports BettingDM Houghton, EL Nowlin, D Walker, BT McLeodSport Marketing Quarterly 32 (2), 105-123, 202312023
5-) Fantasy Sports and Gambling: A Comparison of Antecedent Traits and MotivationsD Houghton, B McLeod, E NowlinCelebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 20162016