Burhan Sadiq

Burhan Sadiq

North China Electric Power University - Beijing / China
Business & Management / Business Administration
AD Scientific Index ID: 5860380
华北电力大学
person_outline Burhan Sadiq's MOST POPULAR ARTICLES
1-) Investigating the impact of green marketing components on purchase intention: The mediating role of brand image and brand trustZ Tan, B Sadiq, T Bashir, H Mahmood, Y RasoolSustainability 14 (10), 5939, 20221442022
2-) An empirical assessment of consumer-brand engagement and brand knowledge through social media marketing activities: a study on online garments buyersB Sadiq, T Zhongfu, T Bashir, A Naseem, K JamilIndustria Textila 74 (4), 446-452, 202362023
3-) An assessment of influential factors developing the intention to use social media sites: A technology acceptance model based approachT Bashir, T Zhongfu, B Sadiq, U Niaz, F Anjum, H MahmoodFrontiers in Psychology 13, 983930, 202262022
4-) Collaborative Green Initiatives: Integrating Human Resources, Intellectual Capital, and Innovation for Environmental PerformanceX Qiu, T Bashir, RF Gul, B Sadiq, A NaseemSustainability 17 (1), 224, 20242024
5-) How AI competencies can make B2B marketing smarter: strategies to boost customer lifetime valueT Bashir, T Zhongfu, B Sadiq, A NaseemFrontiers in Artificial Intelligence 7, 1451228, 20242024