Busayo Anthony Olarotimi

Busayo Anthony Olarotimi

Adekunle Ajasin University - Akungba Akoko / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 5065163
person_outline Busayo Anthony Olarotimi's MOST POPULAR ARTICLES
1-) Divergence and relevance in advertising creativity: Theory testing in the Nigerian contextBA OlarotimiJournal of Marketing and Consumer Research 43, 29-38, 201832018
2-) How should ideas reside in media for artificial intelligence to generate creative advertisements? A digital rhetoric\\\\\\\'s memory perspectiveBA Olarotimi, A Tevi, A Lindridge22nd International Conference on Research in Advertising (ICORIA …, 20242024
3-) Sustainability, literacy and marketing/marketing students: initial insights and framing of the/a problemBA Howarth,R., Armanndottir,G., Carnell,S. & OlarotimiBritish Academy of Management Teaching & Learning (MKE) Conference, 20212021
4-) Techniques in radio drama serials for socio-behavioural changeBA OlarotimiNasarawa Journal of Multimedia and Communication Studies 1 (2), 235-250, 20182018