C Michael Wittmann

C Michael Wittmann

University of Alabama Birmingham - Birmingham / United States
Business & Management / Marketing
AD Scientific Index ID: 1702490
University of Alabama at Birmingham
person_outline C Michael Wittmann's MOST POPULAR ARTICLES
1-) Social exchange theory and research on business-to-business relational exchange Journal of Business-to-Business Marketing 8 (3), 1-36, 2001
2-) Explaining alliance success: Competences, resources, relational factors, and resource-advantage theory Industrial Marketing Management 38 (7), 743-756, 2009
3-) Antecedents and consequences of opportunism in buyer–supplier relations: Research synthesis and new frontiers Industrial Marketing Management 37 (8), 895-909, 2008
4-) Improving marketing success: The role of tacit knowledge exchange between sales and marketing Journal of Business Research 67 (3), 324-331, 2014
5-) Leveraging CRM for sales: the role of organizational capabilities in successful CRM implementation Journal of Personal Selling & Sales Management 26 (1), 39-53, 2006