C Min Han

C Min Han

Hanyang University - Seoul / South Korea
Business & Management / Strategic Management
AD Scientific Index ID: 338674
한양대학교
person_outline C Min Han's MOST POPULAR ARTICLES
1-) Country image: halo or summary construct?CM HanJournal of marketing research 26 (2), 222-229, 198924021989
2-) Country-of-origin effects for uni-national and bi-national productsCM Han, V TerpstraJournal of international business studies 19 (2), 235-255, 198816601988
3-) The role of consumer patriotism in the choice of domestic versus foreign productsCM HanJournal of Advertising Research 28 (3), 25 - 32, 19888161988
4-) Testing the role of country image in consumer choice behaviourCM HanEuropean Journal of Marketing 24 (6), 24-40, 19905961990
5-) Brand credibility and marketplace globalization: The role of perceived brand globalness and localnessT Mandler, F Bartsch, CM HanJournal of International Business Studies 52, 1559-1590, 20211182021