Cao Rong

Cao Rong

Hunan University - Changsha / China
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5098129
湖南大学
person_outline Cao Rong's MOST POPULAR ARTICLES
1-) The influential paradox: Brand and deal content sharing by influencers in friendship networks Journal of Business Research 150, 503-514, 2022
2-) Differential effects of visual complexity in firm-generated content on consumer engagements: a deep learning approach Marketing Intelligence & Planning 42 (4), 684-703, 2024
3-) Differential effects of interpersonal relationships across functions on product and service innovation Marketing Intelligence & Planning 39 (5), 728-742, 2021
4-) Impact of death-related media information on the effectiveness of in-feed advertising: A compensatory consumption perspective Journal of Retailing and Consumer Services 82, 104098, 2025