Carina Thürridl

Carina Thürridl

University of Amsterdam - Amsterdam / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 926437
Universiteit van Amsterdam
person_outline Carina Thürridl's MOST POPULAR ARTICLES
1-) Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviorsJ Hautz, J Füller, K Hutter, C ThürridlJournal of Interactive Marketing 28 (1), 1-15, 20142052014
2-) What goes around comes around? Rewards as strategic assets in crowdfundingC Thürridl, B KamleitnerCalifornia Management Review 58 (2), 88-110, 20161232016
3-) The impact of social media campaigns on the success of new product introductionsD Baum, M Spann, J Füller, C ThürridlJournal of Retailing and Consumer Services 50, 289-297, 2019772019
4-) A Cinderella story: How past identity salience boosts demand for repurposed productsB Kamleitner, C Thürridl, BAS MartinJournal of Marketing 83 (6), 76-92, 20191082019
5-) From happy consumption to possessive bonds: When positive affect increases psychological ownership for brandsC Thürridl, B Kamleitner, R Ruzeviciute, S Süssenbach, S DickertJournal of Business Research 107, 89-103, 2020252020