Carla Ferraro

Carla Ferraro

Swinburne University of Technology - Hawthorn / Australia
Business & Management / Marketing
AD Scientific Index ID: 4358835
person_outline Carla Ferraro's MOST POPULAR ARTICLES
1-) From data to action: How marketers can leverage AIC Campbell, S Sands, C Ferraro, HYJ Tsao, A MavrommatisBusiness horizons 63 (2), 227-243, 20202482020
2-) The role of fashionability in second-hand shopping motivationsC Ferraro, S Sands, J Brace-GovanJournal of Retailing and Consumer Services 32, 262-268, 20162652016
3-) Environmental concern and environmental purchase intentions: The mediating role of learning strategyJD Newton, Y Tsarenko, C Ferraro, S SandsJournal of Business Research 68 (9), 1974-1981, 20152602015
4-) Unreal influence: Leveraging AI in influencer marketingS Sands, CL Campbell, K Plangger, C FerraroEuropean Journal of Marketing 56 (6), 1721-1747, 20222242022
5-) Segmenting consumer reactions to social network marketingC Campbell, C Ferraro, S SandsEuropean Journal of Marketing 48 (3/4), 432-452, 20142032014