Carla Ruiz Mafé

Universitat de València - Valencia / Spain

Business & Management / Marketing

AD Scientific Index ID: 4363942

University of Valencia

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Carla Ruiz Mafé's MOST POPULAR ARTICLES

1-) The role of consumer innovativeness and perceived risk in online banking usageJ Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐BlasInternational Journal of Bank Marketing, 20095102009

2-) Influence of online shopping information dependency and innovativeness on internet shopping adoptionE Bigne‐Alcaniz, C Ruiz‐Mafe, J Aldas‐Manzano, S Sanz‐BlasOnline Information Review 32 (5), 648-667, 20083572008

3-) Exploring individual personality factors as drivers of M‐shopping acceptanceJ Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐BlasIndustrial Management & Data Systems 109 (6), 739-757, 20093552009

4-) the impact of internet user shopping patterns and demographics on consumer mobile buying behaviourE Bigné, S Ruiz, Carla, SanzJournal of Electronic Commerce research 6 (3), 193-209, 20053882005

5-) Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisitedE Bigne, K Chatzipanagiotou, C RuizJournal of Business research 115, 403-416, 20202772020

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