Carla Ruiz Mafé

Carla Ruiz Mafé

Universitat de València - Valencia / Spain
Business & Management / Marketing
AD Scientific Index ID: 4363942
University of Valencia
person_outline Carla Ruiz Mafé's MOST POPULAR ARTICLES
1-) The role of consumer innovativeness and perceived risk in online banking usageJ Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐BlasInternational Journal of Bank Marketing, 20095102009
2-) Influence of online shopping information dependency and innovativeness on internet shopping adoptionE Bigne‐Alcaniz, C Ruiz‐Mafe, J Aldas‐Manzano, S Sanz‐BlasOnline Information Review 32 (5), 648-667, 20083572008
3-) Exploring individual personality factors as drivers of M‐shopping acceptanceJ Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐BlasIndustrial Management & Data Systems 109 (6), 739-757, 20093552009
4-) the impact of internet user shopping patterns and demographics on consumer mobile buying behaviourE Bigné, S Ruiz, Carla, SanzJournal of Electronic Commerce research 6 (3), 193-209, 20053862005
5-) Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisitedE Bigne, K Chatzipanagiotou, C RuizJournal of Business research 115, 403-416, 20202572020