Carmela Peñalba-Aguirrezabalaga

Carmela Peñalba-Aguirrezabalaga

Universidad de Deusto Deustuko Unibertsitatea - Bilbao / Spain
Business & Management / Marketing
AD Scientific Index ID: 5652585
University of Deusto
person_outline Carmela Peñalba-Aguirrezabalaga's MOST POPULAR ARTICLES
1-) Marketing-specific intellectual capital: conceptualization, scale development and empirical illustrationC Peñalba-Aguirrezabalaga, J Sáenz, P RitalaJournal of Intellectual Capital 21 (6), 947-984, 2020352020
2-) Putting marketing knowledge to use: marketing-specific relational capital and product/service innovation performanceC Peñalba-Aguirrezabalaga, P Ritala, J SáenzJournal of Business & Industrial Marketing 37 (1), 209-224, 2022112022
3-) Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performanceJ Sáenz, AO de Guinea, C Peñalba-AguirrezabalagaInformation & Management 59 (8), 103724, 2022102022
4-) Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiencesC Peñalba-Aguirrezabalaga, J Sáenz, P Ritala, M VanhalaJournal of Knowledge Management 25 (10), 2484-2505, 2021102021
5-) Marketing-specific intellectual capital: conceptualisation, measurement and performanceC Peñalba-AguirrezabalagaLappeenranta-Lahti University of Technology LUT, 202112021